Born in London and grew up in Israel.
Graduate of the Shenkar-College of Engineering and Design in Tel Aviv.
Living and working in Zurich, Switzerland
Launched his namesake collection in 2001 as a pioneer in plus size fashion under the motto
STYLE HAS NOTHING TO DO WITH SIZE.
Modern subtle elegance, high quality fabrics and refined pattern details, combined with
a deep understanding of the plus size body are the basics of the brands handwriting.
The creation of the collection is done in the atelier which is set in the boutique,
bringing the customers input directly into the development of the garments.
"I love the woman who wears my designs,
for her style, for her vision, her elegance and her energy.
In my collection every item, every pattern, every line is a statement of love and respect from a man to a woman.
A wearable word of poetry."